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Black & Decker's® Household Products on-line store.

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By completing this form, we will have your purchase information on file in the event we need to contact you, if you have questions regarding your purchase, or if for some reason you have to return your product.

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We like to get to know the people who buy our products. Our research department
will use your answers to suggest better ways for us to do business.

The information collected on this product registration card applies only to this
Black & Decker® appliance and is governed by Applica Consumer Products, Inc.


  1. Name & Address:  
     
    * Title Mr.    Mrs.    Ms.    Miss
    * First Name Initial * Last Name
           
    * Street Apt. No. * City
    * State/Province * Zip/Postal Code
    * E-mail Address
  2.  
  3. Telephone Number: ( ) -
  4.  
  5. Your date of birth:
  6.  
  7. Marital Status: Married   Single   Partnered
  8.  
  9. Model number:

    Example: TCM411 (See catalog number on bottom of product.)
  10.  
  11. Date of purchase: 
  12.  
  13. Name of store where purchased:
  14.  
  15. Was this product:
     
    Purchased for your own use?
    Received as a gift?
    Received as a wedding gift?

  16. If a wedding gift, was it listed on a bridal registry?
     
    Yes No
     
  17. Date code:

    Example: 9932 (See numbers on prongs of the plug.)
  18.  
  19. Price paid (excluding sales tax): $ .00
  20.  
  21. What three factors most influenced your decision to purchase this product? (check only 3)
     
    Brand reputation
    Store display
    Advertising
    Friend/Relative
    Price
    Style/Appearance
    Quality/Durability
    Product features
    Warranty
    Other
  22.  
  23. If applicable, please tell us about your online shopping/browsing experiences:
    A. Have you ever purchased a product online?

     
    Yes No

    B. Do you browse online, but then make the purchase at a retail store?
     
    Yes No

    C. Do credit card protection issues prevent you from purchasing online?
     
    Yes No

    D. Would you call an 800# shown online to make a purchase?
     
    Yes No
  24.  
  25. When did you decide on this purchase?
     
    Received as a gift
    Before coming into the store
    While in the store
  26.  
  27. Not including yourself, what is the GENDER and AGE (in years) of children
    and other adults living in your household?

     
    No one else in household Child under 1 year
    1. Male Female Age (in yrs):
    2. Male Female Age (in yrs):
    3. Male Female Age (in yrs):
    4. Male Female Age (in yrs):
  28.  
  29. Occupation: (check all that apply)
     
      You Spouse
    Professional/Technical
    Upper Management/Executive
    Middle Management
    Sales/Marketing
    Clerical/Service Worker
    Tradesman/Machine Operator/Laborer
  30.  
  31. Are you or your spouse:  
     
      You Spouse
    A Homemaker?
    Retired?
    A Student?
    Self Employed/Business Owner?
    Working from a Home Office?
    In the Military?
    A Veteran?
  32.  
  33. Which group describes your annual family income?
     
    Under $15,000
    $15,000-$19,999
    $20,000-$29,999
    $30,000-$39,999
    $40,000-$49,999
    $50,000-$59,999
    $60,000-$74,999
    $75,000-$99,999
    $100,000-$124,999
    $125,000-$149,999
    $150,000-$174,999
    $175,000-$199,999
    $200,000-$249,999
    $250,000 & over
  34.  
  35. Level of education: (select highest level completed)
     
    Completed High School
    Completed College
    Completed Graduate School
  36.  
  37. Which credit cards do you use regularly?
     
    American Express, Diners Club
    MasterCard, Visa, Discover
    Department Store, Oil Company, etc.
    Do not use credit cards
  38.  
  39. For your primary residence, do you:
     
    Own? Rent?
  40.  
  41. How recently did you move into your current residence?
     
    Within 30 days
    Within 1-3 months
    Within 4-6 months
    7 to 12 months ago
    Have not moved in the last 12 months
  42.  
  43. Which of the following do you plan to do within the next 1-6 or 7-12 months?
    (select all that apply)
     
      1-6 Months 7-12 Months
    Buy/Lease a New Vehicle
    Buy/Lease a Used Vehicle
  44.  
  45. Please check all that apply to your household.
     
    Shop by Catalog/Mail
    Shop via the Internet
    Member of Frequent Flyer Program
    Donate to Charitable Causes
    Own a Compact Disc Player
    Have a Dog
    Have a Cat
    Own a Wireless/Cellular Phone
    Speak Spanish
    Own an Apple/Macintosh Computer
    Own a CD-ROM Drive
  46.  
  47. To help us understand our customers' lifestyles, please indicate the interests
    and activities in which you or your spouse enjoy participating on a regular basis.

     
    01. Bicycling
    02. Golf
    03. Physical Fitness/Exercise
    04. Running/Jogging
    05. Snow Skiing
    06. Tennis
    07. Camping/Hiking
    08. Fishing
    09. Hunting/Shooting
    10. Powerboating
    11. Sailing
    12. Grandchildren
    13. Needlework/Knitting
    14. Sewing
    15. Flower Gardening
    16. Vegetable Gardening
    17. Crafts
    18. Buy Prerecorded Videos
    19. Automotive Work
    20. Electronics
    21. Home Workshop/Do-It-Yourself
    22. Recreation Vehicles (RVs)
    23. Listen to Records/Tapes/CDs
    24. Avid Book Reading
    25. Bible/Devotional Reading
    26. Health/Natural Foods
    27. Photography
    28. Cultural/Arts Events
    29. Fashion Clothing
    30. Art/Antique Collecting
    31. Foreign Travel
    32. Cruise Ship Vacations
    33. Travel in USA
    34. Gourmet Cooking/Fine Foods
    35. Wines
    36. Stamp/Coin Collecting
    37. Collectibles
    38. Our Nation’s Heritage
    39. Real Estate Investments
    40. Stocks/Bond Investments
    41. Contests/Sweepstakes
    42. Casino Gambling
    43. Science Fiction
    44. Wildlife/Environmental Issues
    45. Dieting/Weight Control
    46. Science/New Technology
    47. Self-Improvement
    48. Walking for Health
    49. Watching Sports on TV
    50. Home Video Recording
    51. Moneymaking Opportunities
  48.  
  49. Using the numbers in the above list, please indicate your 3 most important activities:
     
           
  50.  
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    To clear the form, press this button:


    Failure to submit this registration will not diminish your warranty rights.

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    is a trademark of The Black & Decker Corporation, Towson, Maryland, USA.


Your Privacy Rights

This statement discloses the privacy practices of this Product Registration website.

We believe you should know:

1. What information this site gathers about you

2. What this site does with the information it tracks

3. With whom this site shares the information it gathers

We collect personal information about our users only during product registration. We do not use cookie technology to track your movements.

We respect your right to privacy. As part of the entry process, we give you the opportunity to decline to receive any communications from other parties to whom we may provide such information.

The data we collect is used in the aggregate to give us demographic information about the entire audience registering their products. We use this to understand that audience and to improve our offerings to you, our customers.

The personal information you provide - name, address, etc. - allows us to inform you of additional special offers which may be forthcoming, and to send you coupons, or notify you of products and services of our affiliates that relate directly to your specific interests, hobbies or other information you have given.

Security

All data is stored in a highly secure database with state of the art backup and firewall technologies. It is not accessible to any unauthorized parties. This means that your information is kept safe, and is only disclosed to selected third parties to provide you with valuable information and special offers.

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Black & Decker® and plus Black & Decker® are registered trademarks of The Black & Decker Corporation (Towson, MD); used under license by Applica Consumer Products, Inc. To review Applica's Corporate Privacy Policy, click here.